Helgerson Franchise Group
Growing Franchise Mega-Brands!
Books
Five Pennies
Ten Rules to Successfully Build a Franchise Mega-Brand and Maximize System Profits
"All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved." - Sun Tzu, The Art of War, 5th Century BC
This is Sun Tzu for FranchisingEvery year tens of thousands of new franchisees open their doors for business and look to fulfill the American dream of success, and every year hundreds of new franchise companies announce their plans to be the next McDonald’s®, SUBWAY® Restaurants, Marriott®, RE/MAX®, or Great Clips® and fail to reach that goal. Why?
Beyond the initial legal work, basic operations manual, some training and a fancy logo to get started, what does it really take to be a successful franchise brand? To start, let me put you in the right mindset.
Having a rapidly growing franchise company does not generate wealth and success. A franchisor’s wealth and success are by-products of having wealthy and successful franchisees.
Learn the ten success secrets of America's greatest franchise brands on how to strategically grow your company into a franchise Mega-Brand. If you like Good to Great by Jim Collins - this book translates to "Good is never good enough, but Mega is great and sustainable." Franchise Mega-Brands continuously seek to excel to greatness. Throughout the book - don't miss the franchise Mega-Brand "Best of Class" examples that illustrate these Road Rules for successful franchising.
Free Download >> Five Pennies - Ten Rules Pocket Summary
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"This book will be an important piece of work for anyone who intends to make a living in the franchise community!" - Sid Feltenstein, CFE, Past CEO & Chairman, A&W® and Long John Silver's®
"Lonnie has captured the true keys for franchising success. It is easy-to-read with great examples of BOTH the right way and the wrong way to grow a strong franchise brand. Poised to become the new textbook for aspiring franchisors, 5 Pennies is a must-read!" - Jeff Bevis, President & CEO, FirstLight Home Care®
"I can only say, that I certainly wish that I had an easy to read book like this when I started out - it would have eliminated some head, heart, and financial aches!" - Mary Ellen Sheets, Founder, Two Men and a Truck®
"Franchising is badly in need of information that works, that makes sense, which can guide us through these times of change in our industry. Best practices that teach us how to work - and also inspire us to understand why we work. Lonnie has done that with 5 Pennies." - Ken Hutcheson, CEO, U.S. Lawns®
Definition
Franchise Mega-Brand
Franchise Mega-Brand
- A franchise system that excels to greatness with a profitable and sustainable franchisee business model.
Buying a Franchise - Is it Right for Me?
$9.99 Paperback | $3.99 kindle, iTunes, nookSave yourself time, effort, and money by finding out if franchising is for you!
Special Bonus Section for Military Veterans!
Are you considering a franchised business? Find out today if you are a good fit for franchising with this short and easy to read handbook. Cultivated from nearly 30 years in the franchise business - Lonnie has assembled the 10 most common assumptions and mistakes that people make while considering a franchised business.
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